More and more I talk to small business owners who are using LinkedIn to meet potential customers and land new business. How are they doing this? Everyone seems to have a secret sauce, but I don’t hear them mentioning the many tools LinkedIn provides to help us accomplish our lead generation goals.
You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel LinkedIn traffic to a webinar, case study or other type of targeted landing page.
If you decide to test an ad campaign budget on LinkedIn, you owe it to yourself to add the Lead Collection widget to your landing page. This little box sits at the top of your website and allows people to easily submit their email address to you with one simple click.
LinkedIn Products & Services pages can serve up different content based on the profile of the user. Not only does this allow you to use the right language (based on geography), but also feature only the products and services that might interest certain types of people (based on their job function, company size, industry and seniority). It then allows you to provide the right messaging and links.
This article (written by Mike Delgado) takes you step by step through the processes to set up these handy tools and many more.
Personally, I think if you have a small business, you can’t go wrong hanging out on LinkedIn. After all, it’s where other business owners are congregating, meeting and sharing information. So, if you’re not already using LinkedIn to reach your target audiences, you might want to give it a try. Delgado’s tips will show you how.